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Talks, workshops and seminars hosted by experts for authors.

We have an agenda packed full of sessions for authors to enjoy. Whether hosted by the Troubador Publishing team or external experts from all areas of the publishing world, all will be full of useful information, tips, advice and ideas for authors to take away with them and guide them forward on their publishing journey.

Date

14th September 2024

Venue

College Court

Location

Leicester, UK

  • Keynote

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    1. My Journey from Olympic Gold to Self-Publishing Success

      My Journey from Olympic Gold to Self-Publishing Success

      Ben Hunt-Davis MBE

      Olympic gold medallist and author of Will It Make The Boat Go Faster?

      My Journey from Olympic Gold to Self-Publishing Success
  • Plenary

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    1. Q&A with Jericho Writers: What Authors Should Think About Before Self-Publishing

      Q&A with Jericho Writers: What Authors Should Think About Before Self-Publishing

      Debbie Young

      Self-publishing expert, Jericho Writers

      Q&A with Jericho Writers: What Authors Should Think About Before Self-Publishing
  • Full Agenda

    1. Welcome to the Self-Publishing Conference 2024

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      1. Introduction and Briefing

        Introduction and Briefing

        Chloe May

        Customer Services Manager

        Chloe will kick off the day with a welcome, health and safety briefing and summary of what authors can expect over the course of the day.

    2. Troubador Publishing Masterclasses

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      1. Production 101: From Cover Design to Printing

        Production 101: From Cover Design to Printing

        Chelsea Taylor and Fern Bushnell

        Production Manager and Assistant Production Manager

        From manuscript preparation to text design, and front covers to back covers and spines, we will take you through all aspects of book production, highlighting everything you need to consider, whether you are going it alone or working with a publisher. This session will also consider print methods and options available to you, and how you can use the production process to create the most professional product possible.

      2. or
        Creating and Promoting Your Digital Book

        Creating and Promoting Your Digital Book

        Stephanie Carr and Andrea Johnson

        Digital Marketing Controller and Digital Production Controller

        From ebooks to audiobooks, the world of digital publishing has its challenges and things that authors need to know. Our Digital team will be hosting this session to help authors with what they need to know about publishing digitally, as well as how to get ahead of the vast amount of competition and make your book stand out in the market. 

      3. or
        How to Get Your Book into Bookshops

        How to Get Your Book into Bookshops

        Jonathan White and Sophie Morgan

        Sales and Marketing Manager and Senior Publicist

        Members of Troubador’s Marketing department will talk you through how to give your book the best possible chance of being selected for sale by a bookshop. This is one of the main challenges faced by authors, but many things can be done to maximise the chance of bookshop sales. The session will cover the importance of correct bibliographic data, to how bookshops decide which books they will sell and what to do – and, maybe more importantly, not to do – when approaching a bookshop about stocking your book.

      4. or
        How to Work With an Editor or Illustrator

        How to Work With an Editor or Illustrator

        Lauren Stenning and Hannah Cather

        Assistant Editorial Manager and Editorial Assistant

        Working with an editor or illustrator can be a daunting prospect for an author. An editor can challenge a manuscript to be the best it can be and a good relationship with an illustrator can make or break the success of an illustrated book. Members of the Troubador Editorial team will be taking authors through how they can get the most out of working with both editors and illustrators as well as what to look out for.

    3. Coffee Break and Networking

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    4. Industry Expert Seminars

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      1. How Authors Can Use AI to Successfully Market Their Books
        How Authors Can Use AI to Successfully Market Their Books

        How Authors Can Use AI to Successfully Market Their Books

        Searsha Sadek and James Mitchell

        Co-founder and Marketing Lead, Shimmr

        Join us for a dynamic session where you'll discover innovative AI tools and strategies tailored for authors. Learn how authors can leverage AI to drive engagement and interest towards their books. Navigate the world of curating personalised book recommendations to get your book in front of the right people and discover the secrets of algorithmic marketing. Whether you're a seasoned author or just starting, this workshop equips you with the skills to elevate your book marketing game in the digital age.

      2. or
        Why Marketing and Distribution Go Hand in Hand
        Why Marketing and Distribution Go Hand in Hand

        Why Marketing and Distribution Go Hand in Hand

        Ben Cameron and Jonathan White

        Cameron PR and Troubador Publishing

        Once you have completed your book, you want to know how best to get it out in the world for people to buy, right? Ben Cameron, Managing Director at Cameron PR, and Jonathan White, Sales and Marketing Manager at Troubador Publishing, will be hosting this session to help authors understand how best to market and distribute their books and, most importantly, explain why tying the two together gives the best results for an author.

      3. or
        Metadata: The Most Important Part of Book Publishing You've Never Heard of
        Metadata: The Most Important Part of Book Publishing You've Never Heard of

        Metadata: The Most Important Part of Book Publishing You've Never Heard of

        Clive Herbert

        Head of Professional Services at Nielsen

        Authors often think that selling books is about making the cover attractive and getting the media interested. However, that is not the whole story. Selling books is also about data – the technical stuff accompanying the more glamorous aspects of publishing a book. Data can include reviews, an author biography and photo, a contents list, the price, page extent, a detailed synopsis and extract – and the more data (and the more accurate it is) the better the sales will likely be. This session looks at the importance of data to self-publishing authors and advises that it should be ignored at your peril.

    5. Keynote

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      1. My Journey from Olympic Gold to Self-Publishing Success
        My Journey from Olympic Gold to Self-Publishing Success

        My Journey from Olympic Gold to Self-Publishing Success

        Ben Hunt-Davis MBE

        Olympic gold medallist and author of Will It Make The Boat Go Faster?

        We're thrilled to be joined by Olympic gold medallist turned self-publishing author Ben Hunt-Davis MBE for our keynote. In this talk, Ben will give delegates a brief overview of his achievements ahead of writing his book and why he decided to write the book in the first place. He'll then provide authors with his key advice for achieving publishing success in whatever form an author is looking for. Ben will also be signing his book during the lunch break.

    6. Lunch, Networking and Book Signing

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    7. Plenary

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      1. Q&A with Jericho Writers: What Authors Should Think About Before Self-Publishing
        Q&A with Jericho Writers: What Authors Should Think About Before Self-Publishing

        Q&A with Jericho Writers: What Authors Should Think About Before Self-Publishing

        Debbie Young

        Self-publishing expert, Jericho Writers

        In this Q&A session, Debbie Young will highlight everything that she thinks authors should be thinking about before self-publishing their work. From the objective setting to choosing the right route for you, you'll leave this Q&A feeling confident about how to get your work published in the right way for you. As the course tutor for Jericho's Simply Self-Publishing course, Debbie's wealth of knowledge will be explored during this 40-minute session, leaving plenty of time for delegates to ask their questions at the end of the session.

    8. Writer Workshops

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      1. How You Can Maximise Your Sales on Amazon

        How You Can Maximise Your Sales on Amazon

        Cam Lennon

        Amazon Consultant

        Amazon consultant Cam Lennon joins us for this session where he will guide authors through how they can maximise their Amazon sales through best practices. By using the tactics that Cam will discuss in this session, authors will have a better chance of sales success and competitive advantage on the retail giant's platform, so it's a session that is hugely valuable for anyone looking to improve their Amazon revenue.

      2. or
        How to self-edit your fiction or non-fiction book
        How to self-edit your fiction or non-fiction book

        How to self-edit your fiction or non-fiction book

        Ameesha Green

        Founder, The Book Shelf

        Whether you're an aspiring novelist or a non-fiction writer seeking to enhance the clarity and impact of your work, this workshop is perfect for you. Join Ameesha for a hands-on session where she'll guide you through the intricacies of self-editing and honing the art of transforming your raw manuscript into a polished work ready to publish. Attendees will be guided through a step-by-step exploration of essential self-editing techniques, offering valuable insights and practical tips to help make your manuscript the best it can be.

      3. or
        Session 3

        Session 3

        This session will be confirmed soon.

    9. Coffee Break and Networking

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    10. Your Next Steps

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      1. Your Next Steps in Self-Publishing
        Your Next Steps in Self-Publishing

        Your Next Steps in Self-Publishing

        Alex Thompson

        Business Development Manager

        In this session, Alex will discuss the various options available to authors looking to publish their work through Troubador and its various imprints. From self-publishing with Troubador, partnership and traditional publishing with the Book Guild, to individual publishing services through Indie-Go.co.uk, Troubador is dedicated to helping authors publish quality books by whatever route. There will be a Q&A at the end with Alex, Chloe May, Customer Services Manager at Troubador, and Rosie Lowe, Publishing Manager of The Book Guild, for authors interested in finding out more.

    11. Drinks Reception and Networking

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    Thinking of Attending the Self-Publishing Conference?

    Join other authors and publishing experts to discover more about the world of self-publishing.